Compare LTK shopping links and Instagram replies
LTK DM vs WinkSend
Keep LTK DM if your creator shop and shopping links are already in LTK. Try WinkSend for a separate Instagram campaign that sends a link you choose. Keep your tracking that links a sale to you and creator terms in view.
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What is different?
Choose for the job you need
Keep the creator shop
LTK connects creator content, shopping products and conversion tools.
A reply tool does not replace your LTK shop or creator relationship.
Check the destination link
LTK lists DM for Instagram with custom replies to comments.
WinkSend can send your chosen URL. Check that the link preserves your intended tracking that links a sale to you.
Choose a campaign beyond shopping
WinkSend Free can reply to comments, Stories, DMs and Live keywords.
Check the exact LTK trigger you need. Do not assume that a feature missing from one page is unsupported.
Side by side
Compare what you need
Check the features and limits that matter to your campaign.
Swipe to see both tools.
| What you need | LTK DM | WinkSendBuilt by us |
|---|---|---|
| Main use | Creator commerce automation | Instagram replies and link sharing |
| Creator commerce | LTK shop and creator ecosystem | Keep your shop and affiliate account |
| Instagram comment replies | LTK DM listed | Available on Free |
| Link destination | Check current LTK creator setup | Send your chosen URL |
| Access and cost | Creator eligibility and terms apply | 1,000 free runs and 3 reply flows |
| Story and Live campaign | Check the exact current trigger | Available on Free |
| How usage is counted | Part of the LTK creator ecosystem | Runs: each time a comment or message starts a reply |
A WinkSend example
Test one link reply first
Choose a word and a link for one Instagram post. Check the full reply with a test account before changing your live campaign.
Try this with a free account- Someone comments“OUTFIT”
- You set the replyChoose the link and message
- WinkSend sends your private reply“Here is the link you asked for.”
Test your message and link before using it on a live post.
Plans and usage
Compare the price
Runs, messages, and people are different. Check each plan's own limits.
LTK DM published plans
Free tool for LTK Creators
creator eligibility applies
Part of the LTK creator ecosystem
WinkSend plans
Free: ₹0 INR / $0 USD
Creator: ₹499 INR / $9.99 USD a month
Professional: ₹1,299 INR / $19.99 USD a month
Free: 1,000 runs and 3 active reply flows. Creator adds follow-ups. Professional adds email and phone collection.
Paid WinkSend plans have unlimited runs on WinkSend’s side. Meta’s rules apply. See plan notes.
Should you switch?
Keep the features your work depends on.
Try WinkSend if…
- You also share guides, bookings or non-shopping links.
- You want a separate Story or Live reply test.
- You can confirm affiliate links still work.
Keep LTK DM if…
- Your campaign is built around LTK shopping.
- Your LTK replies already do the job.
- Changing tools risks your current attribution setup.
Check your current setup before moving
Save your trigger words, messages, links, and connected apps. Build and test one reply first. Do not assume your old setup or contacts will move over by themselves.
Try one post first
1,000 free runs a month. No card or UPI needed to start.
Questions before you choose
Does WinkSend replace LTK?
No. Keep LTK for your creator shop and affiliate work. WinkSend can send a link in a reply.
Can I send an LTK URL?
You can set a URL in WinkSend. Check that it opens the right product and preserves your tracking that links a sale to you.
Is this an affiliate earnings test?
No. The comparison uses public product pages. It does not measure commissions, clicks or sales.