ReplyRush fits better when…
You prefer volume-based capacity
Each tier states a concrete DM allowance from 1,500 to 400,000, useful when procurement wants a fixed ceiling.
You want a conventional setup
Triggers and follow-ups without committing to a node-based journey builder.
SendBack matters
ReplyRush markets re-engagement for missed or unread DMs from Lite upward.
Long retention matters more than flow depth
Max publishes 365-day data retention, longer than the lower ReplyRush tiers.